Before: I used to help companies sell more stuff. Back then, success was about optimizing funnels, tweaking features, and pushing transactions. After: Now, I help companies build “forever promises.” Because a true subscription business isn’t about the product—it’s...
Your ability to handle rejection says more about you than success ever will. That’s not just true in sales. It’s true in your career and in your life. Let’s look at the numbers: • 40% of Americans have been laid off or terminated at least once. 4 • The average job...
The average American consumer has 3.6 streaming subscriptions. But how much content can one household watch? Especially as Netflix and others begin to crack down on password sharing even among geographically dispersed families… Our three kids live in 3 different...
It’s not the best time to sell your subscription business, at least for those of us who are not deep into AI. But if you have plans at some point to take your subscription business to the next level through an acquisition or IPO, now is the time to prepare. Whether...
While the benefits of a subscription model are clear, the shift can be emotionally taxing for employees. This is especially true for long-time employees and senior staff who might experience fear and uncertainty about what the change means for them. They may resist...
