A subscription is a tactic, not a strategy. Subscribers subscribe because they have an ongoing problem they wish to be solved or a goal they need to achieve. They believe that your business has the solution to their problem. And when you solve that problem, you are...
Subscription businesses are more resilient than more traditional, one-time purchase models. This benefit is just one more in a long list of reasons that make subscriptions the hottest pricing structure of the past 5 years. Organizations like subscription revenue...
Communities are an increasingly important tool for businesses to build engagement, loyalty, and revenue. However, creating a community that is sustainable and valuable requires much more than just announcing that you have a community and waiting for people to reach...
There are so many subscription apps for dating—Tinder Match, Hinge, OkCupid, etc. But the new(ish) thing is higher tiers. Now that “everyone’s on dating apps”—from young adults looking for casual connections to the over 50 crowd, as well as people in every niche...
All true entrepreneurs care about their business’s valuation. The valuation of your business is important. If you can sell the company you’ve built or sell part of it, you have an exit strategy—a way to be paid not just for the work you do on an ongoing...
