Blog
Robbie’s Rules of Thumb: When Free Makes Sense
Too many companies offer something for free because they know that the “free” will attract new customers, but don’t have a business model that monetizes these “freesters”. Gathering eyeballs and building relationships with prospects can be a key part of a successful business model, but only if it leads directly to revenue.
5 Things Non-Profits Can Learn from Subscription-based Services
Get a nonprofit exec talking about membership, and you're sure to hear about their struggles. They might tell you that young people aren't joiners, and aren't willing to pay to belong. And yet all kinds of membership organizations are...
Call me! Phones vs Texts.
My daughters love their iPhones, respond to my texts instantaneously, email intermittently and the older one will frequently like my status on Facebook, where we are "friends" (why is "friend" the only allowed facebook relationship, and why is...
Working smarter AND harder
Congratulations to Japan for beating California in the 2013 Little League World Series. While I was disappointed that Chula Vista didn't bring the trophy back to our Golden State, I really enjoyed the outstanding performance of these preteens. They...
Teleseminar: Advanced Disciplined Marketing
Taking Your Practice to the Next LevelThurs. October 3, 11am PDT Need help figuring out how to prioritize your marketing activities to move your practice forward? Robbie Kellman Baxter and Linda Popky have developed a new disciplined marketing teleseminar especially...
When a Consultant Has More Business Than She Can Handle
Dear Robbie, I am in a really good place of having more inquiries than I can handle. When someone contacts me, should I talk to them to explore what they are looking for and then let them know about my availability or do I tell them this before I even...
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