Blog
The Future of Money and Mobile Payments
I hope to see some friendly faces at the Stanford GSB's upcoming Palo Alto event on the future of money. Get beyond the hype and learn what's really happening in the world of mobile payments. We have a great panel representing both entrepreneurial new...
Marketing and the Sales Funnel–Part 2–Retention and Recurring Revenue
In my last post, I lamented the fact that too many companies focus on the top of the funnel, awareness, before they have figured out how to optimize leads and convert them into happy customers.I said the most important area of the funnel is the bottom. But...
Marketing the Olympics
Anyone else notice how little of the Olympics is covered by the main NBC channel in prime time? How Shaun White dominated 3 days of coverage--before, during and after his victory? How glamour shots of the women's snowboarders got more airtime...
Marketing and the Sales Funnel
Nearly every company uses the metaphor of a "funnel" when thinking about their sales prospects. Top of funnel: everyone in our market who is aware of our product Middle of funnel: prospects--people who are actively interested in our product Bottom of funnel:...
Nestle Crunch Hot Line
I bet a lot of you have called the Nestle Crunch Hotline (800-295-0051) more likely for a laugh than because of a milk-chocolate-with-krispy rice-related question. What a great way to engage customers, and refresh their brand image as an engaging, lively company....
Thanks to Alvin Begun for this arresting use of graphics to convey a (frightening) trend. I love words and articulate verbal communication, but sometimes a picture is just way more effective. For those of you interested in great tips and tricks on communicating with...
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