Blog
Making it Stick
For awhile, everyone was talking about stickiness in online applications. Stickiness is the word commonly given to attributes of an online service that make users continue to return. Sometimes it is used to describe tactics simply to gain repeat usage, like...
B2BC or Business to Business-Minded Consumer
A lot of companies I work with fit neither into B2B nor B2C. Unlike traditional B2B companies, they aren't selling to specific titles who are acting on behalf of the enterprise. Unlike traditional B2C companies, they aren't selling to consumers...
Smart Business Model: Free to Consumer, but Business Pays. Beemium?
What do you call it when consumers get a free service, but the real business model is behind the scenes in a b2b way? Like most models, it's not exactly new--but technology is enabling radically new ways to implement. Building on Fred Wilson's...
Journalists vs Bloggers–Room For Everyone!
I just spent the morning with Beth Blecherman, who is part of the team behind the super-successful Silicon Valley Mom's Blog, and founder of Techmamas . We discussed some of the changes in the journalistic landscape, as bloggers become a new channel for...
10 Things I Learned from My Dad
In honor of Father's Day, I am sharing 10 things I learned from my dad! I think this is one of the easiest posts for me to write--there is so much he has taught me, more by example than by words. 1. Failure is what happens when you quit before you...
Retaining Subscription-Based Customers
Too often, companies focus on customer acquisition at the expense of retention. And yet minimizing customer churn is a key, and often totally manageable way to increase number of subscribers, revenue and profitability, key business metrics that go well beyond...
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
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