Resources
From Netflix to Spotify, over the past few years, subscription models have become a powerful and productive business model in the digital economy. Robbie has written a unique, well-researched and very smart [piece] for anyone interested in building one.
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DAVID KIRCHHOFF, FORMER CEO, WEIGHT WATCHERS INTERNATIONAL AND WEIGHTWATCHERS.COM
Templates for Your Forever Transaction
Download two key tools discussed in The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave. Use these assets to help your team get started in building a Forever Transaction with your customers:
- The Forever Transaction Self Diagnosis
- The Forever Transaction Business Case
The Membership Manifesto
Whether you’re a startup entrepreneur launching the newest “as-a-Service” model, or an executive in retail, manufacturing or healthcare trying to build a more predictable and lasting relationship with the people you serve, this Manifesto can serve as a guide to a better business model.
Growth Strategies for Subscription-Based Businesses
Subscription-based companies, which now include those offering software as a service (SaaS) using the Cloud, have special needs.
This guide discusses specific strategies, metrics, and repositioning actions these companies must use to prosper.
