Subscription Stories

True Tales from the Trenches

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.

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Episode Blogs

Season Five Wrap-Up and Season Six Sneak Peek

Season Five Wrap-Up and Season Six Sneak Peek

As we wrap up Season 5, we’re reflecting on the amazing guests we had, and all of the wisdom that was shared. --- Listen to the podcast here: --- Season 6 is launching soon, but while you wait, catch up on our most recent season. Some of Season 5's most popular...

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Subscription Pricing for Value with Mark Stiving

Subscription Pricing for Value with Mark Stiving

Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an...

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Season Four Wrap-Up and Season Five Sneak Peek

Season Four Wrap-Up and Season Five Sneak Peek

  We opened with two thought leaders, Nir Eyal, author of Hooked and Indistractible, and Tiffani Bova, Salesforce Global Evangulist. We also heard from two Subscription experts, Piano’s Trevor Kaufman and Optimized Payment’s Paul Larsen talking best practices....

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