Librarians totally missed the massive wave of transformation through internet technology. The mission of libraries is similar to the mission of Google—to make the world’s information accessible to everyone, at very low cost or even for free.
Groceries are able to use loyalty cards to collect tremendous volumes of data about the behavior of their most loyal customers. They also have regular face-to-face access to their customers and could survey or interview them on any visit, with the right systems. And yet none of them are really thinking creatively about building strong ongoing relationships. Very little is happening in the way of segmentation and custom programming. I am baffled about why they are so slow to create community.
Michele Fulkerson is applying principles of The Membership Economy to the Pilates Education Institute–here’s the inspiring story of how she’s building ongoing relationships with instructors and studio owners around the world!