Blog

Making the Case for a Subscription-Based Business

If you've been tasked with launching a subscription-based business at your organization, or are thinking about starting your own XXX-as-a-service or XXX-of-the-month-club, before diving in, take a step back. To ensure a solid foundation, I encourage companies to...

What’s in The Forever Transaction Book, and Why I Wrote It

Five Years ago, I wrote The Membership Economy: Find Your Superusers, Master the Forever Transaction, & Build Recurring Revenue to describe a massive trend I was seeing, in which companies and nonprofits of all types were moving from a transactional focus to a...

Crystal Ball: The World of Subscriptions in 2020

I'm no fortune teller, but something about the beginning of a new year and a new decade makes me want to start spouting predictions. Actually, this isn't the first time I have taken a crack and predictions. The final chapter of my new book THE FOREVER TRANSACTION is...

Your Annual Subscription Model Check-Up: 10 Questions to Ask Yourself Now

Your subscription model is working well, and you have a market cap reflecting your strong annual recurring revenue (ARR) to prove it. Still, don't rest on your laurels. Go ahead and toast your successful year—you've earned it!—but also take the time to audit your...

Top Subscription, Membership & Loyalty Stories of 2019: What It Means If You’re Building a Forever Transaction

Every month, I summarize and share my favorite stories about organizations building a Forever Transaction. (If you want to be included, sign up here). As the year draws to a close, I wanted to take a look at some of the biggest stories, month by month, about how...

Is it Ethical to Build a Forever Transaction with Customers?

In the open, airy office-less offices of Silicon Valley, a similar conversation is happening over and over. Is it ethical to create addictive products? Most digital companies are investing in product experiences that drive behavior modification. There's a decent...