Blog
What Twitter Should Be Thinking About With Their “Gryphon” Subscription
In early July, a rumor spread that Twitter was working on a subscription offering. People had noticed a Twitter job description that mentioned a subscription and payments project, code named "Gryphon". The job description indicated that the subscription platform they...
Points-Based vs Premium Loyalty Programs (or Wendy’s vs Burger King )
The Wendy's Company recently announced a points-based #loyaltyrewards program. I am surprised. I'm not surprised that they're investing in a membership to drive greater engagement among their existing customers. They saw a big drop in net income in the first quarter...
Why and How I Created a New Podcast…Subscription Stories: True Tales From The Trenches
Last year, when I spoke at The Subscription Show in Boston, someone from HBR asked me what my podcast was called. That innocent question got me thinking. Why don’t I have a podcast? I did have a file called “podcast notes” that I’d been adding to for two years. I...
Amazon Prime vs Walmart Plus
Walmart recently announced a new membership offering, Walmart Plus. For just under $100 (vs Amazon Prime’s $119), your membership will get you two day free shipping, like Amazon Prime, plus same-day grocery delivery, and discounts on fuel from Walmart gas stations....
How to Harness the Power of A Mission-Driven Movement Through Membership
In this time of great change, many new movements are springing up. There are a lot of leaders out there right now, who inspire me and many others. They have great ideas, powerful missions, important messages to share. Right now, the spotlight is on change, and things...
Everyone Subscribed to Disney+ for Hamilton. Will Disney’s Onboarding Process Be Enough to Retain This Cohort?
This weekend, my family watched Hamilton on Disney+. We weren't the only ones. I'm guessing a lot of the 54 million (as of May) subscribers were also singing along as part of a "shelter at home" Fourth of July holiday. Like many others, we subscribed last week,...
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