Blog

Margaritas and Membership or the 3 Reasons Your Leads Aren’t Converting Into Customers)

When your funnel looks like a margarita glass, wide at the top, but narrowing very quickly, it means lots of people are aware of you, and know about your offerings, but very few are engaging at the next level.
There are three possible reasons that your funnel might look like a margarita glass.

How to write a book (You can do it! Here’s how!)

A lot of people have asked me what has surprised me about the process of writing my business book, The Membership Economy, and what I’ve learned. In the spirit of the recently-retired David Letterman, here’s my top 10 list:

The biggest mistake membership organizations make…a cautionary tale about libraries

Librarians totally missed the massive wave of transformation through internet technology. The mission of libraries is similar to the mission of Google—to make the world’s information accessible to everyone, at very low cost or even for free.

How Grocers Should be Using Data

Groceries are able to use loyalty cards to collect tremendous volumes of data about the behavior of their most loyal customers. They also have regular face-to-face access to their customers and could survey or interview them on any visit, with the right systems. And yet none of them are really thinking creatively about building strong ongoing relationships. Very little is happening in the way of segmentation and custom programming. I am baffled about why they are so slow to create community.

Reader Letter: The Membership Economy & Pilates

Michele Fulkerson is applying principles of The Membership Economy to the Pilates Education Institute–here’s the inspiring story of how she’s building ongoing relationships with instructors and studio owners around the world!

Keith Haring and the Membership Economy

Keith Haring had a lot to teach about principles of the Membership Economy. Yesterday, I went to the exhbit "Keith Haring and the Political Line" at the De Young museum. You may know that Haring created hundreds of chalk drawings on blank ad...