Blog
Zoom: A Company Building Forever Transactions (and Some Tips for Distance Learning, Collaboration & Presentations)
I've been a fan of Zoom for awhile. I pay for their highest tier subscription, which includes cloud-based transcripts, 500 participants in a call, and a bunch of other cool features. It's allowed me to stay connected to clients, colleagues and family even when I'm...
The 6 Most Common Setbacks Faced by Scaling Subscription Businesses…and How to Recover
Note: This is a summary of Chapter 10 of my forthcoming book, THE FOREVER TRANSACTION. Any business that has been around for two centuries knows something about adapting to changing marketing conditions. Bonnier AB is a private-held Swedish media company that was...
What’s Up with All the Coffee Subscriptions?
Everyone's talking about Panera Bread's new coffee subscription. I'm not sure it's unprecedented as reported here in the Business Insider, since Burger King Corporation announced a $5 coffee subscription last fall. And several convenience stores including Cumberland...
Walking the Generational Tightrope: How To Keep Older Members Happy and Also Draw In Younger Ones
“Millennials aren’t joiners.”“Millennials don’t pay for news.” “Our customers love us, but the average age is going up. It seems like millennials just aren’t interested.” These are statements I hear all the time from membership organizations that have been around for...
Kepler’s Books: A Story of A Local Business and the Membership Economy
This excerpt from The Membership Economy is reprinted here with permission from my publisher McGraw-Hill Education. It's about my favorite bookstore in the world, Kepler's. I have been buying books at Kepler's since I was 4 years old. So it is a thrill for me to be...
14 Subscription Experts that I follow on LinkedIn and Why I Follow Them (plus a couple of bonus names)
If you're like me, you're always looking for ways to optimize your LinkedIn feed, to have articles that are relevant and helpful. In my work helping organizations design and optimize subscription pricing and membership models I am always looking for kindred spirits...
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