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Membership, The Circle and Superusers

I was an English major in college and to this day I am an obsessive fiction reader. One of the best books I read in 2014 was Dave Eggars’ The Circle[i]. The Booklist review said, “Most of us imagine totalitarianism as something imposed upon us—but what if we’re...

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When Freemium makes sense

Unfortunately, too many companies incorporate Freemium without regard for fit. And many VCs (especially those who invest primarily in consumer digital businesses) insist on Freemium in the models of the companies they fund.

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A veritable blueprint for success in the new membership economy.

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