Blog

The Consulting Blues: Surviving A Slump

It happens to every independent consultant at least once or twice. Everyone else is thriving while you're wilting. Your peers complain about having more work than they can handle, and that they don't know how they're going to get it all done...

The Membership Economy & Non-Profits: 5 Things Every Executive Director Should Know About Building Loyalty

Here are 5 key things every executive director needs to know about the Membership Economy and building loyalty, engagement and word-of-mouth among constituents.

Subscription Pricing For Harvard Case Studies–Another Changing Market

When I was in business school, it was easy to access case studies recommended by professors or classmates. If you really wanted to, you could buy copies for a few dollars, or, more likely, you could access the cases for free at the library--as nearly every business...

Robbie speaking on Stanford GSB Panel: Careers, Choices, Challenges

In support of GSB alumnae, Stanford has assembled a panel of women (including Robbie) who will share their own personal stories and career strategies.

Robbie’s Rules of Thumb: When Free Makes Sense

Too many companies offer something for free because they know that the “free” will attract new customers, but don’t have a business model that monetizes these “freesters”. Gathering eyeballs and building relationships with prospects can be a key part of a successful business model, but only if it leads directly to revenue.

5 Things Non-Profits Can Learn from Subscription-based Services

Get a nonprofit exec talking about membership, and you're sure to hear about their struggles. They might tell you that young people aren't joiners, and aren't willing to pay to belong. And yet all kinds of membership organizations are...