Blog
To Refund or Not?
You should be thoughtful about refund policies because they can create tremendous goodwill and mitigate customer support efforts.
Enterprise SaaS (B2B) and The Membership Economy
One area where I get loads of questions is around B2B SaaS for the enterprise. In this article, I want to share some of the many ways SaaS organizations can benefit from the Membership Economy.
The Problem with the Big Reveal
Change is hard, especially in the Membership Economy. Members prefer incremental constant change to big reveals. Anytime that you unveil something with jazz hands (see above) and a loud "ta da!" you run a risk that your members will reconsider...
The Physical Membership Economy
The physical membership economy is when people’s membership includes physical product. For the most part, there are flavors: subscription boxes (Birchbox, Stitchfix) or replenishment models (Amazon’s Subscribe-and-Save, Dollar Shave Club).
Recent podcasts on the Membership Economy
If you're interested in joining the Membership Economy to build loyalty, engagement and recurring revenue, check out some of these recent podcasts: Entrepreneur on Fire Empowering Her Business CMO Radio on CMO.com The More Clients Podcast...
Video: Freemium & The Membership Economy
You can make more money by giving stuff away. In this video, I'll explain how you can incorporate free subscriptions to drive trial, networked effect and even to serve as a marketing channel
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
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