Blog

Are Newsletters Dead?

Some content-oriented newsletters are so valuable and popular, that they go out once or even twice a day. You should know the ROI of your investment in newsletters.

Will Subscriptions Work Forever? The Future of a Popular Pricing Tactic

Subscriptions are everywhere. Big companies, small companies, public, private, venture-backed, bootstrapped, and across virtually every industry. And many are starting to complain of "subscription fatigue". They might feel that the subscription pricing isn't justified...

What is the Future of Loyalty Programs?

For the last fifty years or so, for many marketers, “Loyalty” has been synonymous with Points Programs. Nearly every hospitality organization and retailer has a Points Program to drive engagement in episodic businesses. The value on both sides is clear. Consumers...

How Good is Best Buy’s New Premium Loyalty Program? And How Different is it from Amazon Prime, Walmart + and the others?

How does BestBuy Beta compare with Amazon Prime, Walmart+, Costco and other Premium Memberships?

6 Tips When Going Global with Your Subscription Model

A key tactic in scaling your subscription model is "going global"--that is, bringing your offering to other countries and markets. But going global is about more than just translating your content, or enabling multiple currencies. I have been working with subscription...

5 Reasons NOT to Make Your Subscription “Like Netflix”… and 1 Reason You Should

Netflix is a true leader of the Membership Economy. Back in 2002 when I first started working with them, I fell in love with their business model. I loved their focus on doing one thing really well, their Forever Promise (FP). I describe that FP as "a huge selection...