Amazon Prime vs Walmart Plus

Walmart recently announced a new membership offering, Walmart Plus. For just under $100 (vs Amazon Prime’s $119), your membership will get you two day free shipping, like Amazon Prime, plus same-day grocery delivery, and discounts on fuel from Walmart gas stations....

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Making the Most of Your Time

The summer I was 16, I got a job working for my father's law firm. That was the summer I learned the word nepotism. My dad was determined that no one would claim that I was taking advantage of being "the boss' daughter". My role was to assist the secretaries. I picked...

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Maybe the Secret to Advertising is…Subscriptions?

I have always encouraged organizations to choose a lane when it comes to pricing. The power of subscriptions is that they are a good way to price when you're solving the subscriber's problem on an ongoing basis. Subscription pricing aligns the goals of the reader with...

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A veritable blueprint for success in the new membership economy.