Blog
5 Reasons NOT to Make Your Subscription “Like Netflix”… and 1 Reason You Should
Netflix is a true leader of the Membership Economy. Back in 2002 when I first started working with them, I fell in love with their business model. I loved their focus on doing one thing really well, their Forever Promise (FP). I describe that FP as "a huge selection...
Six Ways to Optimize Success in a B2B or even a B2B2C Situation with Your SaaS Model
People often ask whether the principles of the Membership Economy work when you're selling to businesses. The answer is "yes and". "Yes, and"...there are some additional challenges and opportunities that you need to have in mind whether you're selling to businesses...
30 Days to a Stronger Network in 2021
A few years ago, my sister asked me to co lead a workshop to help a group of her fellow psychologists build their professional network. Here's how she opened the event: "I know most of us really don't like networking, and I'm glad you're here anyway. For most of us...
The 3Cs of Today’s Subscriptions
Content. Community. Commerce If you're working on a new subscription offering, it's worthwhile to explore each of these three as potential benefits. Content Content is a broad category that includes information or entertainment which can be digitally consumed by the...
B2B Subscription Secrets for Sales: How to Build a Forever Transaction with Your Customer
Selling is hard. You have to find the prospects, attract their attention, build their trust, understand their needs and goals, and then get them to sign the agreement. It's much easier to keep the customers you have, and focus on extending and expanding that...
The Subscription Model is Set to Disrupt Manufacturing. Here are 3 Mindset Shifts Leaders Will Need to Make
Start thinking of the people you serve as members who “belong” to your organization—and this means that they trust you to do right by them. That trust is necessary in driving a forever transaction, and what makes your customers never want to leave.
