Blog
Why and How I Created a New Podcast…Subscription Stories: True Tales From The Trenches
Last year, when I spoke at The Subscription Show in Boston, someone from HBR asked me what my podcast was called. That innocent question got me thinking. Why don’t I have a podcast? I did have a file called “podcast notes” that I’d been adding to for two years. I...
Amazon Prime vs Walmart Plus
Walmart recently announced a new membership offering, Walmart Plus. For just under $100 (vs Amazon Prime’s $119), your membership will get you two day free shipping, like Amazon Prime, plus same-day grocery delivery, and discounts on fuel from Walmart gas stations....
How to Harness the Power of A Mission-Driven Movement Through Membership
In this time of great change, many new movements are springing up. There are a lot of leaders out there right now, who inspire me and many others. They have great ideas, powerful missions, important messages to share. Right now, the spotlight is on change, and things...
Everyone Subscribed to Disney+ for Hamilton. Will Disney’s Onboarding Process Be Enough to Retain This Cohort?
This weekend, my family watched Hamilton on Disney+. We weren't the only ones. I'm guessing a lot of the 54 million (as of May) subscribers were also singing along as part of a "shelter at home" Fourth of July holiday. Like many others, we subscribed last week,...
Making the Most of Your Time
The summer I was 16, I got a job working for my father's law firm. That was the summer I learned the word nepotism. My dad was determined that no one would claim that I was taking advantage of being "the boss' daughter". My role was to assist the secretaries. I picked...
Maybe the Secret to Advertising is…Subscriptions?
I have always encouraged organizations to choose a lane when it comes to pricing. The power of subscriptions is that they are a good way to price when you're solving the subscriber's problem on an ongoing basis. Subscription pricing aligns the goals of the reader with...
