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5 Things Consultants Should Do Now for a Great 2013

Take advantage of this week to recharge your business for 2013. While many are still on holiday, consider going through this checklist to make sure you are ready to hit the ground running this year. 1.  Update your contacts.  Most people build a...

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Are you a consultant or a contractor?

Many people who call themselves consultants are actually contractors.  Being a contractor is perfectly respectable, and can be a great option for some people, but it is a very different path than that of a true consultant.  A few key differences A...

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Mentor vs Advisor vs Coach

The words mentor, advisor, and coach are frequently used interchangeably.  However, they are actually quite different.  Understanding the distinction will ensure that you get--and provide--the appropropriate level of guidance. Mentor: someone who has...

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Content Matters

More than ever, content matters.  Google has been talking a lot about the Zero Moment of Truth (ZMOT)--the idea that buyers, both B2B and consumers, start to make their decision well before they talk to a sales person or make themselves known to the seller....

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When they pay for Option 1 but want Option 3

One of my mentoring clients recently shared a "good news/bad news" situation with me.  Good News:  A new client, a VP at a great company, had signed off on Option 1  Bad News: In the kick off meeting, the CEO kept asking about objectives...

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