Blog
The Economics of Free
The idea of giving stuff away for free in order to make more money is enticing, but very hard to do well. If you're thinking of incorporating "free" into your digital business, you may want to look at this video first. I recorded this video for Vindica,...
New Terrain, New Lenses: Growing your Consulting Practice
As you progress through your career as a consultant, you are periodically growing and changing the nature of your practice. The most important of these changes are the ones that allow you to achieve higher levels of positive impact on your clients. Some...
Teleseminar on Disciplined Marketing
My colleague, Linda Popky and I have noticed that many consultants get stuck trying to market their practices--not because they don't have enough ideas for marketing, but because they have too many. We see consultants with stacks of half-finished...
Audio available “Beyond the Basics: Independent Consulting for the Experienced Consultant”
If y ou you weren't able to attend our "Beyond the Basics" teleconference, you're in luck. Click here to download the recording! Here's the description of what you'll get: You’re already living the dream. You’ve hung out your...
Join us “Independent Consulting and the Financial Executive” in Palo Alto
I will be speaking at the Financial Executives International Group of Silicon Valley, on the topic of "Independent Consulting and the Financial Executive" on Tuesday May 7 at 11:30 at Ming's Palo Alto Restaurant. Guests from my community are invited to...
The Membership Economy and Hospitality
We are seeing industry after industry transformed by moving from ownership models to access models, and focusing on turning customers into members. What does this trend mean for companies who have been talking membership since their inception?...
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
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