Blog

Be Prepared–What Girl Scouts and Marketing Strategy Have in Common

As many of you know, I am a Girl Scout leader. Our motto is "be prepared. Recently, I have been noticing that many adults, even former scouts, have forgotten this message. When you have an important meeting scheduled, it makes sense to...

Can You Start a Consulting Practice Straight Out of School?

I have not seen many successful independent consultants who did not already have a strong body of professional work prior to hanging out their shingle. You need to have people who will provide references regarding the quality of your work, examples of results...

Pro Bono Work Before You Leave Your Full Time Job–A Good Path for Potential Consultants

Doing pro-bono work while still employed at ones current job is a great way to test the waters. Many major business schools have organizations set up to funnel such opportunities to alumni. For example, at Stanford, it is called ACT, or the Alumni Consulting...

Pros and Cons to Accepting Equity as a Consultant

Consultants are often asked if they'd be willing to take equity in lieu of cash for their services rendered. In some cases, this arrangement can be beneficial to both sides. The company can get expertise it needs, without parting with cash, and the...

Building Credibility as a Young Independent Consultant

Credibility is the single most important asset a consultant has. Whether you are young or old, new or experienced, you build credibility with clients and economic buyers by providing value. You provide value by striving to improve the condition of the...

Special invitation to participate in May 13 webinar “Independent Consulting for MBAs”

I am presenting a webinar for the Rady School of Management at University of California, San Diego. The topic is "Independent Consulting for MBAs" and it is being held on May 13 at Noon Pacific time. It is scheduled to run for one hour. The UCSD...