Blog
How to be a great mentor
If you are in a position to help others who aspire to the same success that you have enjoyed, you should be working with them as a mentor. As I've said before--it's karma--you need to make the future easier for those around you, based on your learnings...
2013 Trends in Educational Software
This morning,I got a call from a Consumers Digest Reporter for an upcoming report on educational software. We last talked in 2009, whien the landscape was very different. At the time, I was working on a project for one of the pre-eminent makers of educational...
How to make your mentor love you
Having mentors who have succeeded where you hope to succeed is critical to your success. Much of what motivates mentors to spend time with those coming after them is the desire to see others have an easier time--and to make a positive impact on someone's...
AARP and the Membership Economy
The AARP's social community just hit 1 million. Amazing, right? Most companies in Silicon Valley have written off senior citizens as too old for the digital revolution. And yet, the AARP is building online community by providing value to their...
5 Ways to Fill Your Pipeline NOW
In a perfect world, marketers have budget to simultaneously invest in short term pipeline building AND building awareness. But sometimes, you have limited budget and not enough revenue. You need more business now. Here are a few tactics to build...
B2B Marketing Trends for 2013
1. Technology Matters: Every marketer needs to understand technology. Increasingly, digital marketing IS marketing, and having the right technology will make the difference. Many senior (read "old") marketers are afraid of digging into...
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
You'll also receive periodic news and updates from Robbie Kellman Baxter.