Blog

No such thing as a free lunch

Free is not a Business Model. It's a Marketing Tactic As I prepare for tonight's talk on Free for B2B, I am rwminded of how many companies still think "giving product away" qualifies as a business strategy (at least until the IPO or...

Should freemium services have free customer support?

It depends how the freemium offering fits into your business model. If you see free as the top of the funnel for customer acquisition, then you should provide lots of customer support. Leading companies might offer phone support, online chat, and email, in...

11/17: Robbie speaks on “The Role of ‘Free’ in Busness Marketing”

BMA Presents: "The Role of 'Free' in Business marketing" Wednesday 11/17 5:30-8:30PM at Michael's Shoreline (2960 N. Shoreline, Mountain View, CA) For more information and to register, click here Building on last year’s hit book by Chris...

Networking 101: Leveraging the Relationships You Have

There are myriad ways to grow your network--giving speeches, publishing books, establishing a regular newsletter or blog, getting involved in professional associations, doing probono work etc. I advise professional services firms on building their brand...

New Report Available: Mobile Marketing and the F100 How America’s biggest companies are using mobile to build brands, revenue and loyalty

Awhile back, I mentioned that we were doing a study of the F100's use of mobile channels to build brands, revenue and loyalty. We looked at the 100 biggest U.S. companies as of March 2010, and evaulated their use of the mobile channel for customer-facing...

Optimizing a Freemium funnel–where to start?

I was recently talking to a friend who is stepping in to run marketing at a company with a Freemium model. It got me thinking about where you start first in optimizing the funnel around a Freemium model for an existing business. As I've said before,...