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The Changing Face of Digital Music

A few years ago, digital music was mostly something that teenagers and techgeeks did illegally and inefficiently. Today, with iTunes in the lead, with $4B of the $9B music market passing through their store, there are many viable business models that enable the...

Free trial vs Freemium

Some people are confusing services featuring a free trial from true Freemium models.A free trial demonstrates value to a user for a limited duration. The idea is to convince a user that the service has enough value to justify the paid subscription. While...

The Changing Face of Digital Music

Why are so many of the Fortune 100 so slow to embrace mobile?

I just did an informal survey of the F100 largest companies, to see how they are using mobile, particularly in connecting with their customers. The biggest surprise for me was how many companies aren't using it yet!I focused on three key use cases: ...

Hulu launches HuluPlus $9.95 per month

Hulu has just launched HuluPlus, a monthly subscription that allows you to watch tv shows right after they aired (including great shows like ModernFamily, Glee and 30Rock) as well as movies on your Samsung TV or blu-ray player (certain models),computer, Apple's...

What It Takes to Innovate: 6 Tips

At an FWE&E event I attended last night, designed and moderated by my good friend Lisa Solomon, I was reminded of how important innovation is, and how hard it is to integrate innovation into a thriving business.We all know innovation is important--being creative,...