Blog
Great Infographic on Freemium
Just read a great article on Freemium and how it works in the mobile gaming world. Nice job to blogger LInda Bustos Love the infographic! And special thanks to my friend and colleagues Rick Vosper, for bringing it to my attention!
Webinar Recording “The Economics of Free”
I recently gave a webinar entitled The Economics of Free. My host, Vindicia, is the leading provider of SaaS billing and marketing systems for digital content and services providers, and it was a lot of fun to field questions from their customers, who include dating...
My Op-Ed Piece in the San Francisco Chronicle “Netflix’s Avoidable Mistake”
Yesterday, my Op-Ed piece on Netflix's recent price hike was picked up by the San Francisco Chronicle. The copy is below, or you can click to link. Netflix, the popular movie rental service, announced last week that it will be unbundling its DVD business...
Report from Paris: Nespresso and the Coffee Club
As I sipped my morning Starbucks today, I got a call from friend and fellow consultant Roberta Matuson. She just returned from Paris, where she was charmed by a fascinating example of the Membership Economy: the Nespresso Store. The Membership Economy is...
Research and Your Mother-in-Law
When you assume, you make an ASS out of U and ME. The tech companies I work with need to move quickly, and don't always have the luxury of doing primary research on their customers and prospects. In many cases, actual historical data is available, which can...
Membership Programs and Retail Chains: What Happens When Your House Burns Down
Last year, a friend of mine and fellow consultant lost her everything in a fire. Her insurance company required her to itemize and price everything that needed replacing. What she discovered was that there is a huge discrepancy among retailers' ability and...
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