Blog

What’s in a Name? Naming Conventions for Tiered Pricing Offerings

Naming conventions for subscription-based businesses generally fall into one of two categories: hierarchical (gold/silver/bronze; 3 star/2 star/1 star; Limo/car/bus) or descriptive (Professional/amateur/beginner; enterprise/business/individual;...

Estimating Free-Paid Ratios for Freemium Models

People are always asking me for estimates regarding conversion rates for freemium models. In general, it is hard to say--it depends on the nature and quality of the free service, the additional value provided by the premium service, and the extent to which each...

Launching Premium Offerings in a Freemium World

In the world of Freemium, one of of the biggest challenges is introducing a paid offering to complement the free one. Here are a few tips:1. The new offering needs to be better than the existing one. There are very few examples of companies that...

Master Mentor Announcement for Private Roster Mentor Program®

I am pleased to share the news that I have been certified as one of less than 30 Master Mentors worldwide by Dr. Alan Weiss, consulting guru and creator of the Million Dollar Consulting® program. I received my certificate in Rhode Island in April (see photo).As many...

Join Robbie Baxter and a Panel of Mobile Payment Experts 5/18/10 for a Palo Alto Breakfast Conversation on the Future of Money and Mobile Payments

I hope to see some friendly faces at the Stanford GSB's upcoming Palo Alto event on the future of money. Get beyond the hype and learn what's really happening in the world of mobile payments. We have a great panel representing both entrepreneurial new...

Marketing and the Sales Funnel–Part 2–Retention and Recurring Revenue

In my last post, I lamented the fact that too many companies focus on the top of the funnel, awareness, before they have figured out how to optimize leads and convert them into happy customers.I said the most important area of the funnel is the bottom. But...