Blog

Marketing the Olympics

Anyone else notice how little of the Olympics is covered by the main NBC channel in prime time? How Shaun White dominated 3 days of coverage--before, during and after his victory? How glamour shots of the women's snowboarders got more airtime...

Marketing and the Sales Funnel

Nearly every company uses the metaphor of a "funnel" when thinking about their sales prospects. Top of funnel: everyone in our market who is aware of our product Middle of funnel: prospects--people who are actively interested in our product Bottom of funnel:...

Nestle Crunch Hot Line

I bet a lot of you have called the Nestle Crunch Hotline (800-295-0051) more likely for a laugh than because of a milk-chocolate-with-krispy rice-related question. What a great way to engage customers, and refresh their brand image as an engaging, lively company....

Thanks to Alvin Begun for this arresting use of graphics to convey a (frightening) trend. I love words and articulate verbal communication, but sometimes a picture is just way more effective. For those of you interested in great tips and tricks on communicating with...

10 Things to Consider on Virtual Goods and Virtual Economies (from Conversation with IMVU CEO Cary Rosenzweig)

After the GSB event on virtual goods and virtual currencies,I took some time to think about what my takeaways were. By writing them down, I seem to absorb them better, and be better able to apply those ideas going forward. I hope you find them helpful...

Interviews–College and Otherwise

The other night, as part of San Mateo County's "Schools Committee" for my alma mater, I co-orchestrated (with 3 fellow alums) a 2 hour interviewing frenzy in which 55 alumni ranging in class year from '09 back to '61 (and maybe further?)...