Blog
New Podcast Available on Freemium
Freemium is not a business model. It is a marketing tactic, and can be used effectively for 3 primary purposes: to build awareness and trial, to serve as a customer acquisition engine through referrals, or to help a business achieve a networked...
Interviewing–Ivy League and Beyond
Tis the season for college interviews. As I feverishly try to schedule the last dozen or so San Mateo County interviews for my alma mater, I wonder why so many "well prepared" high school seniors seem so woefully unprepared for interviewing. Here are...
Love Starbucks’ new logo
Starbucks has simplified its logo. The mermaid (or "siren" as CEO Howard Schultz calls it) is still there, as is the shade of green so associated with the coffee chain. But that's about all that is left of the once very busy logo. ...
Palo Alto: Freemium Event
I will be hosting and moderating the following event. The planned location isn't big enough to accomodate the crowd, so we are moving to a bigger space, likely also at the Faculty Club. Please let me know if you plan to be there, so i can say hello!...
In praise of working during the holidays
I worked today. I worked yesterday. I might even work a little tomorrow morning. And I am taking a lot of grief for it. As we approach Thanksgiving, I have a lot to be grateful for, including the clients and projects that have allowed me to grow my...
Thanks Mike!
You may have noticed that after going dark for several weeks, there has been a burst of blogging activity here at On Marketing Strategy. And I wanted to give credit where credit was due, to my friend Mike, who inspired me to post more frequently. Mike is...
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