Blog
Thanks Mike!
You may have noticed that after going dark for several weeks, there has been a burst of blogging activity here at On Marketing Strategy. And I wanted to give credit where credit was due, to my friend Mike, who inspired me to post more frequently. Mike is...
Kicking yourself in the pants
When I agreed several months ago to do a talk for the Business Marketing Association about The Role of Free in B2B Marketing, I was excited. After all, I consult on pricing strategy for digital content and services companies all the time, and am passionate...
No such thing as a free lunch
Free is not a Business Model. It's a Marketing Tactic As I prepare for tonight's talk on Free for B2B, I am rwminded of how many companies still think "giving product away" qualifies as a business strategy (at least until the IPO or...
Should freemium services have free customer support?
It depends how the freemium offering fits into your business model. If you see free as the top of the funnel for customer acquisition, then you should provide lots of customer support. Leading companies might offer phone support, online chat, and email, in...
11/17: Robbie speaks on “The Role of ‘Free’ in Business Marketing”
BMA Presents: "The Role of 'Free' in Business marketing" Wednesday 11/17 5:30-8:30PM at Michael's Shoreline (2960 N. Shoreline, Mountain View, CA) For more information and to register, click here Building on last year’s hit book by Chris...
Networking 101: Leveraging the Relationships You Have
There are myriad ways to grow your network--giving speeches, publishing books, establishing a regular newsletter or blog, getting involved in professional associations, doing probono work etc. I advise professional services firms on building their brand...
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
You'll also receive periodic news and updates from Robbie Kellman Baxter.