Blog

10 Tips on Negotiating Pricing on Professional Services

Pricing of professional services is something I think about a lot--both for my clients, and for myself. I recently put together some tips for a couple of clients, and thought I'd share them here. If you have other tips, please add...

Brand and Product Extensions–Special K

I haven't had any Special K in awhile. Usually for breakfast,I have an egg and toast, or more likely, a Promax bar on the way out the door. But I'm on vacation right now, and my mother-in-law offered me Special K Blueberry Cereal, so I poured a...

Congratulations to Egnyte–$6M Funding Round

Congratulations to our client Egnyte on raising $6M in this down economy. I have mentioned these guys before in my blog, because they are a great example of a company building a recurring revenue business (SAAS type model), and doing a lot of...

Pandora and Recurring Revenue

In our house, everyone loves Pandora, the online music service that allows you to create your own station that perfectly fits your tastes. My daughter and I have created a station that everyone in the family enjoys. It blends singer-songwriters, angsty...

Customer Acquisition Tactics–Beyond AdWords

For a new company trying to build awareness and trial for their online service offering, there are several tactics worth considering and trying. Adwords is usually the first tactic tried, because it is affordable and easy. However, if the product or service...

Making it Stick

For awhile, everyone was talking about stickiness in online applications. Stickiness is the word commonly given to attributes of an online service that make users continue to return. Sometimes it is used to describe tactics simply to gain repeat usage, like...