Blog

B2BC or Business to Business-Minded Consumer

A lot of companies I work with fit neither into B2B nor B2C. Unlike traditional B2B companies, they aren't selling to specific titles who are acting on behalf of the enterprise. Unlike traditional B2C companies, they aren't selling to consumers...

Smart Business Model: Free to Consumer, but Business Pays. Beemium?

What do you call it when consumers get a free service, but the real business model is behind the scenes in a b2b way? Like most models, it's not exactly new--but technology is enabling radically new ways to implement. Building on Fred Wilson's...

Journalists vs Bloggers–Room For Everyone!

I just spent the morning with Beth Blecherman, who is part of the team behind the super-successful Silicon Valley Mom's Blog, and founder of Techmamas . We discussed some of the changes in the journalistic landscape, as bloggers become a new channel for...

10 Things I Learned from My Dad

In honor of Father's Day, I am sharing 10 things I learned from my dad! I think this is one of the easiest posts for me to write--there is so much he has taught me, more by example than by words. 1. Failure is what happens when you quit before you...

Retaining Subscription-Based Customers

Too often, companies focus on customer acquisition at the expense of retention. And yet minimizing customer churn is a key, and often totally manageable way to increase number of subscribers, revenue and profitability, key business metrics that go well beyond...

Product Marketing and Subscription Services

Subscription-based businesses (sometimes called "premium services") generally have opt-out relationships with their customers--that is, a subscriber remains your customer and continues making regular, time-based payments until the customer decides to sever...