Blog
Digital Subscription Marketing and Network Effects
Nearly every company that offers an online service or subscription wants to “go viral”. It’s the holy grail of online services. While it can be a remarkably effective way to build a large and loyal consumer base, it doesn’t work for every business.In order to...
The Value of Free in Online Subscription Marketing
Many online subscription businesses offer tiered products. And one of those tiered products is often available at the low low price of free. This type of model, that mixes free and paid offerings, is known as "freemium", a term coined by Fred...
Learnings from Christie Hefner
Earlier this year, I attended a breakfast with Christie Hefner--yes, that Christie Hefner. She was speaking at the Forum for Women Entrepreneurs and Execs as an example of an inspiring leader. I went partially out of curiosity (what is Hef's daughter like?) and...
New Subscription Gaming Service for Kids–Sony’s Free Realm
I have been checking out Sony Online Entertainment's new Free Realms virtual world, announced on April 29, 2009. I'm interested both professionally and personally as a mom of 3 children who love their online-creative time. At first glance, it's...
When do you overdeliver? Zappo’s nails customer service again and again!
I got this email this morning--relating to a pair of shoes I ordered last night from one of my favorite sites, Zappos. As some of you know, I hate to shop in stores, and buy nearly everything online.Dear Robbie Baxter,Good news! Although you originally...
When (whether) to charge consumers for online subscriptions
As more companies try to figure out how to monetize their online service offering, many struggle with whether to charge for subscriptions, or offer the services for free, with some kind of ad-supported model.Here are a few things to ask when you are deciding whether...
Get the 7 Critical Growth Strategies for Subscription-Based Businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
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