SaaS continues to be a hot topic, especially here in Silicon Valley. But widespread adoption in the enterprise hasn't quite arrived. While there has been some significant success, notably with companies like Salesforce.com, Concur, ConstantContact,...
In a perfect world, marketers have budget to simultaneously invest in short term pipeline building AND building awareness. But sometimes, you have limited budget and not enough revenue. You need more business now. Here are a few tactics to build...
1. Technology Matters: Every marketer needs to understand technology. Increasingly, digital marketing IS marketing, and having the right technology will make the difference. Many senior (read "old") marketers are afraid of digging into...
I recently gave a webinar entitled The Economics of Free. My host, Vindicia, is the leading provider of SaaS billing and marketing systems for digital content and services providers, and it was a lot of fun to field questions from their customers, who include...
I just finished reading Marc Benioff's book Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry. While it wasn't exactly a story (it was more of a list of short blurbs,...
