Estimating Free-Paid Ratios for Freemium Models

People are always asking me for estimates regarding conversion rates for freemium models.  In general, it is hard to say–it depends on the nature and quality of the free service, the additional value provided by the premium service, and the extent to which...

Breaking Dependencies on the Companies that Helped Yours Grow

Many start-ups piggyback on another company to market their product or services early on.Microsoft, eBay, Oracle, Facebook and Apple are just a few technology companies around whom entire ecosystems have grown. There are hundreds  of successful, profitable...

Congratulations to Bling Nation $20M Funding Round

I'm thrilled to see the continued success of Micky Malka, Wences Casares and the Bling Nation gang as they successfully close a $20M B round .  They've come a long way since I first met Micky at Borrone 2 years ago, and saw the original Blinger.What...