Congratulations to Egnyte–$6M Funding Round

Congratulations to our client Egnyte on raising $6M in this down economy.  I have mentioned these guys   before in my blog, because they are a great example of a company building a recurring revenue business (SAAS type model), and doing a lot of...

Product Marketing and Subscription Services

Subscription-based businesses (sometimes called "premium services") generally have opt-out relationships with their customers–that is, a subscriber remains your customer and continues making regular, time-based payments until the customer decides to...

New Marketplaces for SMB SaaS Applications

Several companies have recently announced new B2B marketplaces for SaaS, subscription-based services targeting small business owners.  Verizon has an SMB portal, that they announced in April.  Etelos Inc and Renovatix announced another new marketplace,...

When (whether) to charge consumers for online subscriptions

As more companies try to figure out how to monetize their online service offering, many struggle with whether to charge for subscriptions, or offer the services for free, with some kind of ad-supported model.Here are a few things to ask when you are deciding whether...