Robbie’s Rules of Thumb: When Free Makes Sense

Too many companies offer something for free because they know that the “free” will attract new customers, but don’t have a business model that monetizes these “freesters”. Gathering eyeballs and building relationships with prospects can be a key part of a successful business model, but only if it leads directly to revenue.

The Economics of Free

The idea of giving stuff away for free in order to make more money is enticing, but very hard to do well. If you're thinking of incorporating "free" into your digital business, you may want to look at this video first. I recorded this video for Vindica,...

Congratulations to News360 for TechCrunch TV Interview

Congratulations to my client News360, an awesome (and free) news app.  They recently launched their Android app, and were featured on Tech Crunch TV.  The big advance with this version is the algorithm that finds news articles that are most relevant to...

2013 Trends in SaaS Marketing

SaaS continues to be a hot topic, especially here in Silicon Valley.  But widespread adoption in the enterprise hasn't quite arrived.  While there has been some significant success, notably with companies like Salesforce.com, Concur, ConstantContact,...