I have been avidly following the evolving strategy at Playboy ever since I met Christie Hefner at a Watermark talk a few years ago. Despite how I feel about their airbrushed, objectifying content (as a woman, a mother and a member of the human race) I admire...
It seems that nearly everything is available on a pay-as-you-go or pay-for-access model. Even things that you used to have to buy outright. You can pay for membership to musical content, games, encyclopedias, and software applications. But you can also...
On Friday, President Obama signed into law the most sweeping reforms to credit cards in about 40 years. Some of the key changes relate to limited how much credit card companies can use behavioral economics to encourage consumers to make decisions that generally...
A veritable blueprint for success in the new membership economy.
