What’s Old is New Again? Pricing Trends…

I am surprised, although maybe I shouldn't be, that people are still developing products, at considerable expense, without first identifying a clear market need and, perhaps more importantly, a clear buyer–someone willing to pick up the bill.Entrepreneurs,...

Credit Card Reform, Subscription Marketing and Behavioral Economics

Yesterday, OpenTable went public, one of less than 10 IPOs in 2009. Shares were priced at $20, opened at $24.50, and ended the day at 31.89, up nearly 60%.  By any account, this was a very successful IPO and hopefully an indicator of better things to come in the...

Digital Subscription Marketing and Network Effects

Nearly every company that offers an online service or subscription wants to “go viral”. It’s the holy grail of online services.  While it can be a remarkably effective way to build a large and loyal consumer base, it doesn’t work for every business.In order to...

Learnings from Christie Hefner

Earlier this year, I attended a breakfast with Christie Hefner–yes, that Christie Hefner. She was speaking at the Forum for Women Entrepreneurs and Execs as an example of an inspiring leader. I went partially out of curiosity (what is Hef's daughter like?)...

New Subscription Gaming Service for Kids–Sony’s Free Realm

I have been checking out Sony Online Entertainment's new Free Realms virtual world, announced on April 29, 2009. I'm interested both professionally and personally as a mom of 3 children who love their online-creative time.  At first glance, it's...