We are seeing industry after industry transformed by moving from ownership models to access models, and focusing on turning customers into members. What does this trend mean for companies who have been talking membership since their inception?...
This morning,I got a call from a Consumers Digest Reporter for an upcoming report on educational software. We last talked in 2009, whien the landscape was very different. At the time, I was working on a project for one of the pre-eminent makers of educational...
The AARP's social community just hit 1 million. Amazing, right? Most companies in Silicon Valley have written off senior citizens as too old for the digital revolution. And yet, the AARP is building online community by providing value to their...
Everyone seems to be marketing a mobile app these days. Most of them use the "Field of Dreams" marketing strategy. If you build it, they will come. In the beginning sometimes, they do come, because Apple is always looking for new apps to...
Yesterday, my Op-Ed piece on Netflix's recent price hike was picked up by the San Francisco Chronicle. The copy is below, or you can click to link. Netflix, the popular movie rental service, announced last week that it will be unbundling its DVD business...
