People are always asking me for estimates regarding conversion rates for freemium models. In general, it is hard to say–it depends on the nature and quality of the free service, the additional value provided by the premium service, and the extent to which...
In the world of Freemium, one of of the biggest challenges is introducing a paid offering to complement the free one. Here are a few tips:1. The new offering needs to be better than the existing one. There are very few examples of companies that...
I hope to see some friendly faces at the Stanford GSB's upcoming Palo Alto event on the future of money. Get beyond the hype and learn what's really happening in the world of mobile payments. We have a great panel representing both entrepreneurial new...
Anyone else notice how little of the Olympics is covered by the main NBC channel in prime time? How Shaun White dominated 3 days of coverage–before, during and after his victory? How glamour shots of the women's snowboarders got more...
I bet a lot of you have called the Nestle Crunch Hotline (800-295-0051) more likely for a laugh than because of a milk-chocolate-with-krispy rice-related question. What a great way to engage customers, and refresh their brand image as an engaging, lively company....
