Congratulations to Bling Nation $20M Funding Round

I'm thrilled to see the continued success of Micky Malka, Wences Casares and the Bling Nation gang as they successfully close a $20M B round .  They've come a long way since I first met Micky at Borrone 2 years ago, and saw the original Blinger.What...

Brand and Product Extensions–Special K

I haven't had any Special K in awhile.  Usually for breakfast,I have an egg and toast, or more likely, a Promax bar on the way out the door.  But I'm on vacation right now, and my mother-in-law offered me Special K Blueberry Cereal, so I poured a...

Customer Acquisition Tactics–Beyond AdWords

For a new company trying to build awareness and trial for their online service offering, there are several tactics worth considering and trying. Adwords is usually the first tactic tried, because it is affordable and easy.  However, if the product or service...

B2BC or Business to Business-Minded Consumer

A lot of companies I work with fit neither into B2B nor B2C.  Unlike traditional B2B companies, they aren't selling to specific titles who are acting on behalf of the enterprise.  Unlike traditional B2C companies, they aren't selling to consumers...