What do you call it when consumers get a free service, but the real business model is behind the scenes in a b2b way? Like most models, it's not exactly new–but technology is enabling radically new ways to implement. Building on Fred...
I just spent the morning with Beth Blecherman, who is part of the team behind the super-successful Silicon Valley Mom's Blog, and founder of Techmamas . We discussed some of the changes in the journalistic landscape, as bloggers become a new channel for...
Subscription-based businesses (sometimes called "premium services") generally have opt-out relationships with their customers–that is, a subscriber remains your customer and continues making regular, time-based payments until the customer decides to...
I have been reading a lot of books recently on how people behave, and how marketers can and do take advantage of these predictable behaviors. The first question to go through my mind, “Is this ethical?”Definitely not when the target audience is...
On Friday, President Obama signed into law the most sweeping reforms to credit cards in about 40 years. Some of the key changes relate to limited how much credit card companies can use behavioral economics to encourage consumers to make decisions that generally...
