Too often, companies focus on customer acquisition at the expense of retention. And yet minimizing customer churn is a key, and often totally manageable way to increase number of subscribers, revenue and profitability, key business metrics that go well beyond...
Subscription-based businesses (sometimes called "premium services") generally have opt-out relationships with their customers–that is, a subscriber remains your customer and continues making regular, time-based payments until the customer decides to...
Many online subscription businesses offer tiered products. And one of those tiered products is often available at the low low price of free. This type of model, that mixes free and paid offerings, is known as "freemium", a term coined by Fred...
I got this email this morning–relating to a pair of shoes I ordered last night from one of my favorite sites, Zappos. As some of you know, I hate to shop in stores, and buy nearly everything online.Dear Robbie Baxter,Good news! Although you...
