We are seeing industry after industry transformed by moving from ownership models to access models, and focusing on turning customers into members. What does this trend mean for companies who have been talking membership since their inception?...
Yesterday, my Op-Ed piece on Netflix's recent price hike was picked up by the San Francisco Chronicle. The copy is below, or you can click to link. Netflix, the popular movie rental service, announced last week that it will be unbundling its DVD business...
As I sipped my morning Starbucks today, I got a call from friend and fellow consultant Roberta Matuson. She just returned from Paris, where she was charmed by a fascinating example of the Membership Economy: the Nespresso Store. The Membership Economy is...
Last year, a friend of mine and fellow consultant lost her everything in a fire. Her insurance company required her to itemize and price everything that needed replacing. What she discovered was that there is a huge discrepancy among retailers' ability and...
I have been avidly following the evolving strategy at Playboy ever since I met Christie Hefner at a Watermark talk a few years ago. Despite how I feel about their airbrushed, objectifying content (as a woman, a mother and a member of the human race) I admire...
