Launching in a Crisis

Launching in a Crisis

his article is based on some of the ideas that came up last week in my LinkedIn Live Session. I’m a beta tester for this new feature, which allows for a more direct, realtime and raw connection with the community. I’ll be LIVE every Friday at Noon Pacific....

How to Hold Onto Your Customers in a Crisis–and For the Long Term

Subscription-based businesses seem to be the most resilient during this time of crisis. With predictable recurring revenue, they have greater flexibility to withstand the storm. But there’s more to it than just revenue. To hang onto customers during a crisis, you need...
What’s in The Forever Transaction Book, and Why I Wrote It

What’s in The Forever Transaction Book, and Why I Wrote It

Five Years ago, I wrote The Membership Economy: Find Your Superusers, Master the Forever Transaction, & Build Recurring Revenue to describe a massive trend I was seeing, in which companies and nonprofits of all types were moving from a transactional focus to a...
Crystal Ball: The World of Subscriptions in 2020

Crystal Ball: The World of Subscriptions in 2020

I’m no fortune teller, but something about the beginning of a new year and a new decade makes me want to start spouting predictions. Actually, this isn’t the first time I have taken a crack and predictions. The final chapter of my new book THE FOREVER...
Is it Ethical to Build a Forever Transaction with Customers?

Is it Ethical to Build a Forever Transaction with Customers?

In the open, airy office-less offices of Silicon Valley, a similar conversation is happening over and over. Is it ethical to create addictive products? Most digital companies are investing in product experiences that drive behavior modification. There’s a decent...