What’s Old is New Again? Pricing Trends…

I am surprised, although maybe I shouldn't be, that people are still developing products, at considerable expense, without first identifying a clear market need and, perhaps more importantly, a clear buyer–someone willing to pick up the bill.Entrepreneurs,...

Credit Card Reform, Subscription Marketing and Behavioral Economics

Yesterday, OpenTable went public, one of less than 10 IPOs in 2009. Shares were priced at $20, opened at $24.50, and ended the day at 31.89, up nearly 60%.  By any account, this was a very successful IPO and hopefully an indicator of better things to come in the...

The Value of Free in Online Subscription Marketing

Many online subscription businesses offer tiered products.  And one of those tiered products is often available at the low low price of free.  This type of model, that mixes free and paid offerings, is known as "freemium", a term coined by Fred...

New Subscription Gaming Service for Kids–Sony’s Free Realm

I have been checking out Sony Online Entertainment's new Free Realms virtual world, announced on April 29, 2009. I'm interested both professionally and personally as a mom of 3 children who love their online-creative time.  At first glance, it's...