How Grocers Should be Using Data
Groceries are able to use loyalty cards to collect tremendous volumes of data about the behavior of their most loyal customers. They also have regular face-to-face access to their customers and could survey or interview them on any visit, with the right systems. And yet none of them are really thinking creatively about building strong ongoing relationships. Very little is happening in the way of segmentation and custom programming. I am baffled about why they are so slow to create community.
The Membership Economy and Hospitality
We are seeing industry after industry transformed by moving from ownership models to access models, and focusing on turning customers into members. What does this trend mean for companies who have been talking membership since their inception?...2013 Trends in Educational Software
This morning,I got a call from a Consumers Digest Reporter for an upcoming report on educational software. We last talked in 2009, whien the landscape was very different. At the time, I was working on a project for one of the pre-eminent makers of educational...