What’s in The Forever Transaction Book, and Why I Wrote It

What’s in The Forever Transaction Book, and Why I Wrote It

Five Years ago, I wrote The Membership Economy: Find Your Superusers, Master the Forever Transaction, & Build Recurring Revenue to describe a massive trend I was seeing, in which companies and nonprofits of all types were moving from a transactional focus to a...
Crystal Ball: The World of Subscriptions in 2020

Crystal Ball: The World of Subscriptions in 2020

I’m no fortune teller, but something about the beginning of a new year and a new decade makes me want to start spouting predictions. Actually, this isn’t the first time I have taken a crack and predictions. The final chapter of my new book THE FOREVER...