What is Relevant?
Organizations often make the mistake of confusing the deliverable with the objective.
Organizations often make the mistake of confusing the deliverable with the objective.
In anticipation of the event, Seth interviewed me on the topic of Private Sector Membership Models–What’s New and What It Means To Professional Assocations. Clike to hear the 15 minute interview
There’s tons of data that supports the idea that membership dramatically increases your likelihood of sticking with your excercise program. If you really want to get fit and healthy, it helps to be part of the group.
I thought it might be helpful to explain the difference between the Share Economy and the Membership Economy.
Here are 5 key things every executive director needs to know about the Membership Economy and building loyalty, engagement and word-of-mouth among constituents.