Adam Mayer, SVP of Monetization at Chess.com. Chess.com is one of the most popular freemium platforms in the world, offering millions of users free access to an engaging online chess experience. But how do you encourage players to upgrade to a paid tier when the free...
Pricing is probably the trickiest, most stressful part of managing a subscription business. How do you balance revenue and profitability? How can you keep your pricing simple to communicate and execute while personalizing it to optimize for elasticity of demand and...
When I wrote The Membership Economy, I knew that nearly every organization could build trusted recurring revenue relationships with their customers just by focusing on a forever promise. I really saw a huge future and hoped that companies would follow this path. But...
As we wrap up Season 6, we’re reflecting on the amazing guests we had and all of the wisdom that was shared. — Listen to the podcast here: Season 7 is launching soon, but while you wait, catch up on our most recent season. Some of Season 6’s most popular...
Making pricing simple can be really complicated, especially in the world of subscriptions, where every pricing change can affect how much your members trust you. How do you manage different pricing for different segments? And how do you change that pricing over time?...
