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Robbie Kellman Baxter
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Midi Health’s Joanna Strober on the Ultimate Forever Transaction—Healthcare

Midi Health’s Joanna Strober on the Ultimate Forever Transaction—Healthcare

  My final guest of Season Three, Joanna Strober, was the very first guest on the Subscription Stories podcast. Back then, we were talking about Kurbo, the children’s service for WW (that’s Weight Watchers new name). Today, she’s back to talk about her latest...
How to Find Your Best Subscribers and Develop Relationships That Last with Neil Hoyne, Google Chief Measurement Strategist

How to Find Your Best Subscribers and Develop Relationships That Last with Neil Hoyne, Google Chief Measurement Strategist

  Not all customers are created equal. The best subscription businesses know the power of customer lifetime value (CLV). They optimize around understanding who their best subscribers are, and then deepening the relationship with those best subscribers over...
Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP

Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP

  The first wave of the Membership Economy was mostly digital– software, content, and services. But increasingly we’re seeing subscriptions around physical products. Challenges abound when manufacturing comes into play, especially with the pricing model....
Getting Good at Goodbyes: Optimizing for Retention from Hello With Patrick Campbell, CEO of ProfitWell

Getting Good at Goodbyes: Optimizing for Retention from Hello With Patrick Campbell, CEO of ProfitWell

Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total revenue AND profitability. Today’s guest Patrick Campbell couldn’t understand why so many...
Using Subscriptions to Democratize Healthcare with Matthew Mengerink, CTO of Thirty Madison

Using Subscriptions to Democratize Healthcare with Matthew Mengerink, CTO of Thirty Madison

Nearly every industry can benefit from joining the Membership Economy, and most industries have great examples of subscription-based organizations. One of the slowest movers has been the healthcare industry and for good reason. There’s so much complexity to...
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